Penguin Recovery and Panda Recovery Services

Google Panda and Penguin Recovery

Google Updates Changing Landscape of Search

There has been a tremendous amount of change happening in the search landscape over the past few years. Google has made major updates to their algorithms looking to penalize webpages and websites that have employed unsatisfactory search engine optimization (SEO) practices. The search engines are continuously improving their algorithms in order to provide the most hyper-relevant search results, and to remove SPAM and other low-quality results that provide a less-than-satisfactory search experience for their users.

Unfortunately while these algorithm updates have achieved their goal of penalizing sites that have violated search quality guidelines, they have also negatively affected some innocent websites employing good solid White-Hat SEO. These algorithmic-filter penalties and manual-action penalties can destroy a website’s SEO rankings, and cause the stream of qualified buyers/visitors to dry up. Many sites have lost revenue as a result, and need help, quickly, from qualified professionals. These algorithms are so serious they have names… Google Panda and Google Penguin.

Google Penguin and Panda Recovery Services include:

  • Evaluation of the problem: Our team would determine if you were indeed hit by one of these update algorithmic filters or were issued a manual penalty.
  • Design and execute a plan: Web Talent’s Technical SEO experts will develop a structured plan of action to recover from a filter, or have a manual penalty revoked.
  • Execute recovery plan: This could involve a number of tactics depending upon the severity of the problem but will include all actions deemed ‘White-Hat SEO’ and will work to build a healthy link profile and site architecture.
  • Build healthy links: As an ongoing plan, we would work to build healthy links, one at a time by an actual person, and not a machine.

Have you seen a substantial drop in your rankings, traffic, or leads? You could have been hit by one of these algorithm change penalties or manual penalty. This is a serious cause for concern, and if you do not know what you are looking for and how to rebound from this drop you will continue to see dwindling visits and leads. Call us today for a free consultation or receive a free website analysis.

Google Penalty Recovery

Google Manual Penalty or Google Filter? There’s a Difference

The Google Panda and Google Penguin updates are algorithmic changes and your decrease in rankings, traffic and leads are either caused by a filter, which suppresses the rankings, or are manual actions taken against your site.

A Google Manual Penalty can either be site-wide, or partial-match. Site-wide manual penalties impact an entire site, although the degree of impact depends on the severity of the Quality Guideline violations. The worst site-wide penalty is complete de-indexation from the search engine’s databases. Partial-match manual penalties only impact specific pages of a site, leaving the rest to continue performing in search, even to improve.

Google’s Web Spam team manually reviews websites, and, if deemed necessary, will serve manual penalties and notify site owners via their Google Webmaster Tools account. These are very serious occurrences and require a great deal of effort to have the penalty removed. Web Talent Marketing has extensive experience working with websites in various verticals to have these penalties revoked.

A Google Filter runs without real-human review, and hands out penalties based on programmatic filters. These are often difficult to clearly identify since there are no notifications sent to a website’s Google Webmaster Tools account to outline the violation or indicate when the penalty was first placed against the site or the site’s pages. When you have been hit with an impersonal filter, there is no Reconsideration Request option. Sometimes a disavow file is appropriate, but it depends on the situation. A full evaluation of the site is required to identify if it’s a Google filter, and, if so, which algorithm(s) the penalty is coming from in order to form a plan of action to address the problem and reverse it.

Fortunately, our team of Technical SEO experts can evaluate whether your site has been hit by these penalties, which penalty it was, and most importantly, how to recover from the penalty. Our team of experts has extensive experience helping website owners recover from these penalties and recover lost traffic.

Panda Recovery

Hit with the Panda Update? You Have a Website Usability Problem

The Google Panda (or Farmer) update hit in February 2011, and hit HARD. This update cracked down on sites with thin content, duplicate content, content farms/poor quality content (content that provided little to no value), content with a high ratio of ads to copy, poor site speed, poor information architecture (navigation, etc.) and a number of other usability issues on these websites themselves. To some degree, off-site issues, such as backlink issues, were also targeted, but to a far lesser extent than the Penguin algorithm that came later. Those sites hit the hardest had a business model that revolved around producing content in answer to search “keywords”, pulling in visitors from search engines and monetizing through an AdSense or similar model. These sites relied exclusively, or nearly so, on search traffic for revenue, and this update caused some to have to close their “doors.”

Penguin Recovery

Attacked by a Penguin? Let’s Take a Look at Your Backlinks

The Google Penguin algorithm update hit in April 2012, and was deemed the “Over-Optimization Penalty” by many and, more formally, the “Webspam Update.” This update penalized sites employing keyword-stuffing tactics, sites seen as violating other Google Quality Guidelines including engaging in link schemes, and many other spammy SEO practices. While not all of Penguin’s data comes from a site’s backlink profile, most of it does, and that is generally the best place to start your recovery.