Google Updates Changing Landscape of Search
There has been a tremendous amount of change happening in the search landscape over the past few years. Google has made major updates to their algorithms looking to penalize webpages and websites that have employed unsatisfactory search engine optimization (SEO) practices. The search engines are continuously improving their algorithms in order to provide the most hyper-relevant search results, and to remove SPAM and other low-quality results that provide a less-than-satisfactory search experience for their users.
Unfortunately while these algorithm updates have achieved their goal of penalizing sites that have violated search quality guidelines, they have also negatively affected some innocent websites employing good solid White-Hat SEO. These algorithmic-filter penalties and manual-action penalties can destroy a website’s SEO rankings, and cause the stream of qualified buyers/visitors to dry up. Many sites have lost revenue as a result, and need help, quickly, from qualified professionals. These algorithms are so serious they have names… Google Panda and Google Penguin.