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One key component that sets you apart from other businesses is your corporate identity & branding. This is your business professional “persona”, and it not only defines the image of your business but also sets the corporate tone and gives your organization a personality.
Your corporate identity is comprised of many things, including your custom logo design and supporting effects within a set of guidelines. Identity guidelines determine when, where and how to use and portray your corporation’s professional image.
A corporate identity is a means of maintaining continuity throughout all brands and departments within an organization. Typically, a professional identity consists of your logo design or logotype, accepted color palette, approved typefaces and stationery layouts (business cards, letterhead, envelopes, notepads, etc.).
An identity also commonly extends beyond this, however, and encompasses a company’s tagline, public relations, television commercials, radio commercials, online marketing and other forms of advertising.
It’s also a great way to stand out from the competition. Many businesses don’t have a comprehensive corporate identity. They may have a simple logo, but their marketing collateral doesn’t possess the same look and feel, and thus fails to truly establish professional branding.